Dress Up Every Adventure

From sleepovers and birthday parties to magical make-believe days, DesignAfriend outfits make every playtime extra special. Mix, match and style your doll’s look to suit the story - because with the right outfit, anything is possible!

18 Inch Doll Outfits

18 inch DesignAfriend doll with blonde hair, wearing cherry print pyjamas and slippers. Displayed on a turquoise background with playful hearts.

Cherry Cool Pjs

  • Time to get snug in style! The Cherry Cool Pyjamas are made for cozy nights, sleepy giggles, and sweet cherry dreams.

    • Cute pink pyjama top with 'Cherry Cool' graphic and turquoise 3D bow.

    • Matching cherry-print shorts and soft pink pom pom slippers.

    • Soft eye mask with embroidered 'Do Not Disturb' message for realistic bedtime roleplay.

    • Designed with easy-to-dress features for little hands.

    • Comes in pretty gift box with tissue paper.

    • Fits all 18" / 46cm DesignAfriend dolls.

Buy At Argos
18 inch DesignAfriend doll wearing a purple coat, purple leggings and fluffy boots. Displayed on a rainbow background with playful hearts.

Winter Snuggle Outfit

  • Stay warm in style! The Winter Snuggle Outfit is the perfect blend of cosy and cool for chilly-weather adventures.

    • Shiny purple holographic padded jacket with zip front and grey faux fur-trimmed hood.

    • Comfy tie-dye leggings for a cosy, on-trend look, with grey ugg-style boots with soft faux fur trim.

    • Designed with easy-to-dress features for little hands.

    • Ideal for winter adventures and holiday gift giving.

    • Comes in pretty gift box with tissue paper.

    • Fits all 18" / 46cm DesignAfriend dolls.

Buy At Argos
18 inch DesignAfriend doll with brunette hair wearing cat ear headphones, a gamer girl sweatshirt, silver skirt and pink trainers. Displayed on a purple background with playful hearts.

Gamer Girl Outfit

  • Level up in style with the Gamer Girl Outfit! Ready, set, play! This outfit is perfect for your tech-savvy doll who's all about fun, fashion, and winning with style.

    • Turquoise and pink sweatshirt with bold 'Gamer Girl' graphic and holographic details.

    • Sparkly holographic skater skirt, matching trainers, and cat ear gamer headphones complete this game-day glam look.

    • Designed with easy-to-dress features for little hands.

    • Comes in a pretty gift box with tissue paper.

    • Fits all 18"/ 46cm DesignAfriend dolls.

Buy At Argos
18 inch DesignAfriend doll wearing a white bunny all in one with floral pocket and trims. Displayed on a pink background with playful hearts.

Flower Bunny Outfit

  • Hop into cuteness with this Flower Bunny Outfit - perfect for cosy days and springtime fun!

    • Super-soft white velboa all-in-one with floppy bunny ears, cute embroidered face on the hood, and floral print details on ears, cuffs, and front pocket.

    • Front pocket holds a mini bunny soft toy with cute embroidered face and flower accents.

    • Perfect for snuggly play and dress-up adventures, and designed with easy-to-dress features for little hands.

    • Comes in a pretty gift box with tissue paper.

    • Fits all 18" / 46cm DesignAfriend dolls.

Buy At Argos
18 inch DesignAfriend doll with pink hair, wearing a pink and purple sports outfits, with doll yoga mat and plastic purple step and pink dumbbell weights. Displayed on a pink background with playful hearts.

Love To Move Set

  • Get ready to stretch, step, and shine with the Love to Move Set! Whether she's into dancing, stretching, or just striking a pose, this activewear-inspired outfit is perfect for dolls who love to keep moving.

    • Lilac long-sleeve leotard with printed graphic and trendy tie-dye leggings and lilac canvas pumps for the ultimate sporty look.

    • Comes with a lilac plastic step, 2 pink hand weights, and soft lilac mat for pretend workouts.

    • Designed with easy-to-dress features for little hands.

    • Comes in a pretty gift box with tissue paper.

    • Fits all 18” / 46cm DesignAfriend dolls.

Buy At Argos
18 inch DesignAfriend doll with purple hair, wearing an ice cream swimsuit, purple flower sunglasses on her head, sat on a pink towel, with pink sliders, a pink plastic play suitcase, mini passport and plane tickets. Displayed on a purple background

Two Scoops Holiday Set

  • Jet off in style with the Two Scoops Holiday Set! From poolside lounging to passport stamping adventures, this set has everything your doll needs for the ultimate getaway.

    • Lilac and white striped swimming costume with printed ice cream graphic and 2D pom pom.

    • ‘I'm Melting' ice cream towel, lilac flower-shaped sunglasses and pink sliders for poolside play.

    • Pink plastic suitcase with 2 paper plane tickets and a passport for pretend travel fun.

    • Designed with easy-to-dress features.

    • Comes in a pretty gift box with tissue paper.

    • Fits all 18 inch / 46cm DesignAfriend dolls.

Buy At Argos
18 inch DesignAfriend doll with brunette hair, sat in a cat print sleeping bag wearing cat themed pyjamas and eye mask. Displated on a pink background with hearts.

Purr-FECT Sleepover Set

  • Make bedtime routines more magical with the DesignAfriend Purr-fect Night In Sleepover Set. .

    • Soft pyjamas with cat face top and leopard-print bottoms.

    • Matching cat eye mask for bedtime roleplay.

    • Sleeping bag with fun leopard print and 3D cat face pillow.

    • Encourages nurturing, imaginative play.

    • Fits all 18” / 46cm DesignAfriend dolls.

Buy At Argos
Four 18 inch DesignAfriend dolls wearing stylish outfits. Displayed on a turquoise background.

Wardrobe Bumper Set

  • Style your doll from day to night with this bumper wardrobe set!

    • Includes 4 fab outfits: cosy PJs, glam party dress, fierce leopard onesie, and a cute tee-and-skirt combo - plus 2 pairs of shoes to mix and match.

    • All packed inside a stylish carry case with drawers, shelves, hanging rail and 4 hangers.

    • Perfect for fashion fun at home or on the go!

    • Carry handle for portable play.

    • Fits all 18" / 46cm DesignaAfriend dolls.

Buy At Argos
Three DesignaFriend 18 inch dolls wearing a witch outfit, an alien all in one outfit, and a fairy princess outfit with wings and wand. Displayed on a rainbow gradient background with playful hearts.

Fancy Dress Chest

  • Get ready for magical make-believe with the Fancy Dress Bumper Set!

    • 3 fancy dress outfits: fairy princess, witch & alien!

    • Fairy Princess look includes silver top, rainbow tutu skirt, wings, wand & princess headband.

    • Witch outfit features silver top and leggings with hat and cape.

    • Sparkly alien all-in-one outfit with fun antennae detail.

    • Packed in a dress-up chest-style box for easy storage after every costume adventure!

    • Fits all 18" / 46cm DesignaAfriend dolls.

Buy At Argos
Two girls playing outside, smiling at each other. Playing with their 18 inch DesignAfriend doll dressed in a riding outfit and a grey plastic horse.

Accessories That Spark Adventure

Bring stories to life with our accessory sets. From cosy sleepovers to big adventures, our accessories make every play moment more fun!

Discover Our Accessories

Friends Forever, Play Together <3

Friends Forever, Play Together <3