The Heart Of DesignAfriend - Our 18” Dolls Are Full Of Style, Stories & Friendship
Our 18” dolls aren’t just dolls - they’re forever friends. With outfits to love, super silky hair to style and journals to fill, each one is made for imagination, storytelling and hours of play. Discover the one that feels like your bestie!
18 Inch Dolls
Happy Birthday doll
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The perfect gift for birthdays and beyond - meet the DesignAfriend Happy Birthday Doll, your child's new 18-inch best friend! Bursting with sparkle, sweetness and celebration, she's dressed to party and ready to inspire magical moments. Whether it's baking, dancing, or dreaming, she turns everyday play into something special. Comes with a 20-page DesignAfriend friendship journal so kids can create, imagine and capture every adventure with their forever friend.
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18 inch doll with fixed brown eyes and soft body - perfect for big hugs.
Long, super soft blonde hair to brush and style again and again.
Party ready outfit; pink tulle skirt, 'BDAY GIRL' tee, gold ballerina shoes and headband.
Easy to dress and pose for hours of fun on the go.
The perfect gift that sparks creativity, storytelling and imaginative play.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
Bobbi gymnast doll
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Bobbi is your fearless gymnast who's always flipping, twisting, and dreaming big! With her sparkly leotard and go-for-it attitude, she's ready to tumble into your child's world of imagination. Confident, kind, and full of heart, Bobbi knows that with determination and a little dazzle, anything is possible. She comes with a 20-page DesignAfriend friendship journal for recording every victory, adventure and cheer-filled moment together.
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18 inch doll with soft body - perfect for big hugs.
Comes with fixed brown eyes and curly black hair - perfect for styling before a big routine!
Wears a turquoise and purple leotard with matching gymnast shoes and scrunchie.
Easy to dress and pose for hours of fun on the go.
Perfect for inspiring confidence, friendship and play.
The perfect gift for kids who love gymnastics, dance, and dreaming big.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
sofie sleepover doll
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Sofie is your calm, caring best friend who makes every sleepover magical! Whether sharing silly games, storytelling under the stars, or sneaking midnight snacks, Sofie's always there to listen and laugh. Her comfy PJs and cosy slippers invite hours of imaginative play and friendship. She comes with a 20-page DesignAfriend friendship journal to capture every giggle, secret, and special moment together.
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18 inch soft-bodied doll with brown eyes that close when lying down,
Comes with silky brown straight hair - perfect for styling again and again.
Wears cosy 'Sleepover Club' pyjamas, fluffy rainbow pom-pom slippers, and a matching eye mask for the sweetest dreams.
Easy to dress and pose for hours of fun on the go.
Perfect for nurturing play, storytelling, and calming bedtime routines.
A heartfelt gift for kids who treasure friendship and cosy, calm nights.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
eva prom princess doll
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Eva is your graceful and confident prom princess who shines bright wherever she goes! With a heart full of kindness and a sparkle that outshines any crown, she's all about magical moments and lifting up her friends. Whether it's a dance party or a special celebration, Eva inspires creativity, friendship, and unforgettable adventures. Comes with a 20-page DesignAfriend friendship journal to capture every glittering moment.
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18 inch soft-bodied doll - perfect for hugs!
Comes with sparkling blue fixed eyes and dark brown hair styled with a pretty plait at the front.
Wears a pretty pink and silver prom dress featuring a detachable layered skirt with a silver bow giving you two looks in one. She also wears silver ballerina shoes, and a shimmering silver plastic tiara.
Easy to dress and pose for hours of fun on the go.
The perfect gift that sparks creativity, storytelling and imaginative play.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
jessie Love To Be arty doll
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Jessie is your creative and cheerful artist who brings a splash of colour to every day! With her paint-splattered dungarees and DIY spirit, she inspires you to be bold, expressive and proud of their unique masterpieces. From rainbow painting to designing outfits, Jessie turns every mess into magic. Comes with a 20-page DesignAfriend friendship journal to capture every colour-filled adventure.
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18 inch soft-bodied doll - perfect for big hugs!
Comes with sparkling blue fixed eyes and colourful pink, lilac, and blue hair for styling in the latest trends.
Dressed in playful paint-splattered dungarees, a pink tee, pink trainers with matching laces, and a denim-style knotted headband.
Includes an extra doodle-printed T-Shirt to colour in, two fabric pens (pink & blue), and fun metallic crown, heart and star stickers to customise your creations.
Easy to dress and pose for hours of fun on the go.
Makes a perfect gift for creative, craft-loving kids, sparking creativity, confidence and imaginative play.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
pippa top of the class doll
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Pippa is your curious and kind school girl who loves learning and helping her friends! Whether she's solving tricky problems or creating fun art projects, Pippa inspires creativity, confidence, and friendship every day. Comes with a 20-page friendship journal for capturing exciting school adventures and imaginative stories.
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18 inch soft-bodied doll - perfect for big hugs!
Comes with fixed grey eyes and silky blonde hair with a fringe, for styling in the latest trends.
Dressed in the chicest school outfit she wears a pink sweatshirt with white collar and printed school crest, pink and blue check skirt, blue patent ballerina shoes, and a matching blue headband.
Easy to dress and pose for hours of fun on the go.
Encourages learning, creativity, and nurturing play.
The perfect gift for birthdays, holidays, or back-to-school.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
Heidi Zombie doll
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Heidi is your fabulously spooky zombie girl who shows that being different is something to celebrate! Brave, kind, and full of fun ideas, she brings monster magic to every moment—whether it's a dance party with her spooky squad or helping a friend in need. With her bold style and big heart, Heidi inspires imaginative, inclusive play. She comes with a 20-page DesignAfriend friendship journal to capture every quirky adventure.
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18 inch soft-bodied doll - perfect for big hugs!
Comes with black fixed eyes, pale skin tone, and black, turquoise, and pink straight hair - perfect for styling in the latest trends.
Wears a creepy-cute top with fishnet sleeves, turquoise sparkly skirt, pink metallic boots, and a purple suedette jacket with black leatherette sleeves.
Easy to dress and pose for hours of fun on the go.
Encourages creative storytelling, confidence, and inclusive play.
A frightfully fun gift for Halloween or any day of the year.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
Maia Mystical doll
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Maia is your joyful and gentle mystic who brings magic to every moment. With her dreamy style, kind heart, and a sprinkle of mystery, she inspires children to believe in themselves and embrace their inner sparkle. Whether she's singing, creating, or helping friends, Maia fills playtime with wonder and imagination. She comes with a 20-page DesignAfriend friendship journal to capture every magical adventure.
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18 inch soft-bodied doll - perfect for big hugs!
Comes with dark brown fixed eyes, dark pink hair, and a magical printed star on her cheek.
Wears an enchanting anime-inspired outfit with peplum sweatshirt, checked leggings, purple patent boots, and a glittery winged backpack.
Easy to dress and pose for hours of fun on the go.
Inspires magical play, imagination, and storytelling.
The perfect gift for kids who love a little everyday magic.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
JoJo Roller skater doll
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JoJo is your fearless roller queen who brings sparkle, speed, and smiles wherever she goes! With a heart full of courage, she skates through life cheering on her friends and chasing adventure. Whether it's twirls in the park or teaching new tricks, JoJo shows that getting back up is part of the fun. Comes with a 20-page DesignAfriend friendship journal to roll into creativity and memories.
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18 inch soft-bodied doll - perfect for big hugs!
Comes with bright blue fixed eyes and blonde straight hair with playful highlights - perfect for styling in the latest trends.
Skater-chic outfit with 'Keep Rolling Forward' black tee, star-print tutu skirt, and roller skates with moving wheels.
Comes with rainbow visor, pink sunglasses and matching bum bag.
Easy to dress and pose for hours of fun on the go.
The perfect gift for kids who love to move, groove and shine!
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
Rubie Hair Stylist Doll
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Rubie is your confident and kind-hearted hair stylist who believes everyone deserves to feel fabulous! With her signature lilac and silver locks, she loves creating dazzling styles while cheering her friends on. From plaits to party dos, Rubie's magic touch and warm heart make every makeover special. She comes with everything you need to style your DesignAfriend’s hair and comes with a 20-page DesignAfriend friendship journal to capture hairspiration, memories and more!
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18 inch soft-bodied doll - perfect for big hugs!
Comes with brown fixed eyes and extra-long, silky straight hair in a bold lilac and silver blend—perfect for styling!
Dressed in a lilac Style Queen tee, silver heart-leopard print skirt, silver trainers with lilac laces, and a matching silver leatherette jacket.
Includes 4 colourful crimping clips, a styling brush, play straighteners and hair dryer for endless styling fun.
Easy to dress and pose for hours of fun on the go.
A perfect gift for future stylists and hair-loving dreamers.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
Maddie MUA doll
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Maddie is your creative and confident makeup artist who believes beauty is all about self-expression! With magical colour-change makeup features, she inspires kids to explore their imagination and celebrate their individuality. Whether it’s a glam makeover or a cute sparkly look, Maddie brings joy, confidence and fun to everyone. Comes with brushes, a make-up belt and a 20-page friendship diary to capture every colourful adventure!
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18-inch soft-bodied doll - perfect for big hugs!
Comes with grey fixed eyes and ash blonde and pink-highlighted hair for styling in the latest trends.
Magical colour-change makeup: eyeshadow, lips, nails, and star decals activate with water.
Wears a pink ‘MUA Makeup Artist’ sweatshirt, black stretch leggings, white trainers, and a black bow headband for extra glam.
Includes a black fabric makeup belt, styling brush, and 3 colour-change sponge makeup brushes for magical makeovers.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
Connie Doll
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Connie is your fashion-forward dreamer who's ready to take centre stage! As seen on TV, Connie's true passion lies behind the scenes—designing stylish looks and dreaming big of one day creating her very own sustainable fashion label. With her silky blonde hair and love for trends, she inspires fashion fun wherever she goes. Comes with a 20-page DesignAfriend friendship journal to capture every fashion-filled adventure!
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Connie and her dino pal Trevor are the faces of Argos.
18 inch soft-bodied doll - perfect for big hugs!
Comes with brown fixed eyes and extra-long, silky straight blonde hair - perfect for styling in the latest trends!
Dressed in a white and black polka dot blouse, black leggings, a black leatherette jacket, white trainers & a black knotted hairband.
Comes with pierced ears and a pair of sparkling diamante studs.
Easy to dress and pose for hours of fun on the go.
A perfect gift for future designers and mini fashionistas.
Comes in a pretty gift box with tissue paper.
Includes a 20-page DesignAfriend BFF journal.
Sisters Doll Set
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Double the fun, double the style! The DesignAfriend Big Sister & Little Sister Doll Set is perfect for shared adventures and matching fashion moments. The 18" big sister dazzles in a pink appliquéd bow tee, satin tutu skirt with tulle overlay, silver knotted headband and matching shoes. Her 14" little sister shines in a silver graphic tee, metallic leggings, silver headband and pink shoes. Together, they inspire friendship, creativity, and endless role-play fun.
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Includes 1 x 18" & 1 x 14" soft-bodied doll for varied play.
Both dolls come with super soft blonde hair, perfect for brushing and styling.
Moveable arms and legs make the dolls easy to dress and pose for hours of role-play fun.
Set encourages storytelling and sibling role-play.
A perfect gift for doll-loving friends and siblings.
Comes in a pretty gift box with tissue paper.
Dress Up Every Adventure
Mix, match and style your doll’s look to suit the story - because with the right outfit, anything is possible!
Friends Forever, Play Together <3
Friends Forever, Play Together <3