DesignAfriend is where friendship meets imagination 💕

Our dolls are more than toys — they’re forever friends, adventure buddies and style stars, ready to join in every magical moment. From dress-up fun to sleepover giggles, DesignAfriend brings endless play, storytelling and smiles. 

Our Story

What’s New

TRENDING

TRENDING

18 inch Dolls

OUTFITS

14 inch Dolls

Accessories

JOURNAL IT

JOURNAL IT

Every DesignAfriend doll comes with her very own 20-page friendship journal - the perfect place to doodle, dream and capture every adventure with your forever friend <3

Packed full of fun activities, creative prompts and space to scribble, this journal turns every playtime into a memory to treasure!

Follow us on socials @designafriendofficial

If your little one loves playing with hair and learning different styles then Rubie is the DesignAfriend girl for them! She comes with everything you need to style your DesignAfriend&rsquo;s hair and comes with a 20-page DesignAfriend friendship jour
Our dolls are more than toys &mdash; they&rsquo;re forever friends, adventure buddies and style stars, ready to join in every magical moment. From dress-up fun to sleepover giggles, DesignAfriend brings endless play, storytelling and smiles!💗💜✨ #d
Mini MUA in the making!💄💅🎨 #designafriend #dollphotography #fashiondolls #dolls #dollstagram #18inchdolls #americangirldoll #dollaccessories #roleplay #imaginaryplay #dollplay #learnthroughplay #pretendplay
Big hugs, endless giggles, and a friend who&rsquo;s always there 💕 Meet your little one&rsquo;s perfect first friend &mdash; a DesignAFriend Little Sister doll! 🧸✨ #FirstFriendForever #LittleSisterLove#designafriend #dollphotography #fashiondolls
Spooky Vibes with Heidi! She can't wait for Halloween as there might be a GIVEAWAY coming! 🕷️🕸️ #designafriend #dollphotography #fashiondolls #dolls #dollstagram #18inchdolls #americangirldoll #dollaccessories #roleplay #imaginaryplay #dollplay #l

Friends Forever, Play Together <3

Friends Forever, Play Together <3