Dress her, style her & be her friend

Introducing the latest DesignaFriend girls to the collection. Each of these super stylish 18-inch collectable dolls have their own trendy look and super silky hair for styling in all the latest trends.

With outfits and accessories for every adventure too, the fashion fun just never ends with the DesignaFriend girls. Whether it's a picnic in the park, a roller disco, a sleepover with their besties or an outdoor adventure, there's a doll bestie for everyone 💖

Outfits & accessories

This seasons must-have outfits have landed. For hours of dress up fun discover the latest range of on-trend outfits & accessories for your DesignaFriend dolls.

Playsets & Furniture

The adventures never end with DesignaFriend. Discover our latest range of playsets and furniture for non-stop fun.

Designafriend house

Build your own world for your 18 inch doll besties and create the ultimate DesignaFriend House! Each room is sold separately.

Best friends club

Sign up today to become a member of our Best Friends Club to receive your exclusive DesignaFriend charm bracelet and access to heaps of fashion fun!

Who we are

Born out of a love for fun, fashion & friendship, DesignaFriend invites children into a world full of hopes, dreams, laughter and fun.

Each doll has their very own story to tell and between them they ooze personality, ambition, determination, creativity and strength, with friendship at the very centre of their stories, making them the perfect best friend dolls to share all your adventures with.

SustainabILITY

As a business that provides products for children, we understand the important role we play in minimising our environmental impact and ensuring a more sustainable future for the next generation.

We are continuously working to make improvements in all aspects of our business to ensure we drive sustainable change and become as environmentally friendly as we can. We are doing this through sourcing sustainable alternatives and responsible innovations wherever we can and promoting eco-friendly practices at our offices. 

We have already made huge progress, but we are on a mission to always do better. 

Find out more about our current initiative here below.

Follow us on Instagram @designafriendofficial